Scale and detailed photographs · 4.Choose from more than 300 pre-designed pop-up templates Choose from more than 30 effective use cases Choose from more than 30 seasonal or multi-purpose themes. Any brand that sells high-quality items should consider using process photos on social media to help customers understand the workmanship behind their products. Product photography is more fashionable than ever, and the reason is simple. In our online shopping world, where millions of products are sold online, there is a great need for good, clean product photographs.
Different types of product photography will require different approaches to showcasing the particular product. A perfume bottle, for example, will require a different lighting approach than the product packaging. This is because the surfaces of the products are different. For online retailers that sell a variety of products, speed and efficiency are needed when creating images of products that sell the product.
This could mean that they have a studio setup that doesn't move. All products are recorded with the same static settings. This water bottle is a perfect example of a simple lighting setup on a white background. Clearly shows the shape of the product.
The use of a white background allows the plastic to show its translucency and its green color. This product photo clearly indicates to the purchaser what the product is made of and what it looks like. Also note that, in today's retail markets, shopping at a local retail store allows the shopper to hold, touch and feel the product. The online shopper doesn't have that option.
A clear picture of the product is crucial to selling that product online. Many products are recorded in the studio and the main reason is total control. You can place your product in a position to photograph it and not worry about the wind blowing something overhead. Or you can create a configuration that doesn't change as you move the products in and out, photographing each arrangement.
When shooting high-volume products, it's just as important to create a lighting setup that requires little change while you adjust the product to make it perfect. They work well and are a common photographic technique due to the quick setup. The camera angle is from above looking down. It allows us to position each product as desired or overlapping, as seen here.
What is missing in the recumbent approach is the three-dimensional appearance of the clothing itself. Using mannequins to display clothing provides a more three-dimensional appearance to the product. Mannequins come in a variety of sizes and body shapes and allow for different poses to better show off clothes. In this example, we placed the shorts on the mannequin and then illuminated them with studio lighting to further improve the three-dimensional look.
The designer then cut out the shorts and placed the product image in the catalog design. The small sets staged in the studio are another approach to making the product appear to be in a specific environment and, in this case, outside. I bought the stone slabs from a decorative stone company, while the autumn leaves came from an art supply store. These items remain in our study utility room.
We can use them on multiple shoots as needed. I collected ferns and cedar branches at a local park for this session. The final image is a sharp image of a studio product with an external touch. Occasionally, product photos that don't show a product are needed.
They are configured, illuminated and organized just like a product photo in which a product appears, but there is no specific product in the image. This type of product photography doesn't sell a product, but it sells an idea. These wrapped gifts represent the idea of gift wrapping or gift wrapping. There is no specific product for sale.
However, stores can use this image to promote their Black Friday sales or holiday holidays and their gift wrapping services. This product photo session was created with the same concept, except that it represents celebrations such as birthdays, anniversaries, etc. There is nothing specific for sale in the photo of this product, but this image conveys celebration. Customers can use it for anything where cake and gifts are part of the event.
In another product photo that does not promote a product, this image is part of a series of images of a golf course. The advertising theme was TIME, where each advertisement mentioned something about the weather. Like the mannequin used for clothes, you can hang some products to make them appear more three-dimensional. I hung these climbing harnesses on several posts with a fishing line.
By moving the poles further apart, the harness appears more three-dimensional. Then, with Photoshop, the graphic designer removes the background and the fishing line for a three-dimensional floating look, as seen on the right. In addition, the use of different types of photographic content created by professionals, from plans and detailed photographs to carefully crafted group photos, attractive packaging photographs and lifestyle images, will have a positive impact on the overall perception of the brand by customers and will significantly increase conversion rates. When we scan the web or look at magazines, brochures and outdoor advertisements, we often see products for sale and different types of photographs of products to advertise them.
One of the newest and most creative types of photography: social media product images have a large number of followers on social networks. You can easily find all the tools for taking pictures of products with a wide range of costs, depending on your products and your purpose. When you bring that panel closer to the product and then place a strobe light behind it, the highlight is uniform throughout the molded part. Another popular design when it comes to product photography, mannequin images are ideal for clothing photography.
In the online world, it's not always easy to see how big or small a product is based on its description or dimensions. Horizontal photography or simply photographs of independent objects are the most basic type of photography when it comes to professional product images. There are many different types of product photographs available to e-commerce companies that want to stand out from the crowd through images, and you decide which types work best for your brand. This is a type of photography that requires specific camera and lighting settings to be able to enlarge a part of the object and capture only a detail of the entire element being photographed.
Finally, good, clean and effective product photography is essential for you and your brand or for your client's business. In natural light or direct sunlight, the first step is to place the camera, products and window in the right way so that sunlight can illuminate the product without making the camera blind. .