Color Cast & The best ways to control it. Let's start with the color temperature of the light. Color temperature is measured in Kelvin. If you've ever paid attention to.
If you've ever paid attention to your bulbs, you might have seen their Kelvin rating. Color temperature is a measure of how warm or cold the light is. The temperature of the light affects all the colors in the scene. You can adjust the color temperature in the camera or during post-processing.
The goal is to use a color temperature that appears neutral without projecting a blue or orange tint onto the images. However, if your white balance in the photograph is not correct, the color of the product in the image would be totally different from that of real life. Consider buying or manufacturing a light box or softbox to use as a diffuser for your product photography. When you sell your products online, your customer can't actually touch or see the product.